Reporting double-digit comps in appliances, Decker said, “It’s not always just a refrigerator that’s broken being replaced. Also growing were more fashion-forward, design-sensitive categories like kitchen and bath, special window coverings and sales in its online-only home decor categories called HD Home. Ted Decker, EVP of merchandising, remarked in the earning call that “big-ticket categories,” including appliances, vinyl plank flooring, and installation services gained in the fourth quarter.
#ROBLOX HOME DEPOT IMAGE PROFESSIONAL#
For the more advanced DIYers and professional customers, the pipe and fittings aisle has been reset to add more SKUs in over 1,300 stores.īy investing in its people and improved store experiences, Home Depot is also encouraging customers to trade up to more higher-end choices. For DIY consumers, its paint department is now transformed into a Color Solution Center in some 1,900 stores. The One Home Depot strategy also includes investments in visual merchandising and product assortments. He also boasted that the average customer experience is 35% faster during Home Depot 2019 Investor and Analyst Conference held December 11, 2019. In the earning call, Menear reported that these investments have both improved customer satisfaction scores as well as increased associate productivity. The front-end of the stores are getting special treatment, with faster checkout, improvements to the returns and online order pick-up service desk, as well as convenient pick-up lockers. Stores are getting a refresh with some 60% of its 2,291 stores getting a new look and feel. In addition, the company will hire 80,000 new associates to support its spring selling season. To say thank you to its associates, all of them will receive a success sharing bonus for company performance during the second half of the year.
Through the One Home Depot strategy it will invest more than 1 million hours annually over the next five years in associate training and development. There are six pillars to the One Home Depot strategy:ĭeveloping skills and talents among its associates is a top priority since they are responsible for delivering best-in-class service to both its DIY and professional customers. One Home Depot is envisioned as a complete transformation across the culture and operations of the company.
So in 2017 it launched a multi-year strategy called One Home Depot with an $11 billion investment to “unlock a frictionless interconnected shopping experience,” as Menear described, “to seamlessly blend the digital and physical worlds.” Home Depot recognizes the mobile phone and computer are now as essential to the DIYer’s toolbox as a hammer or screwdriver. They search it for how-to advice and for the tools and materials to get their job done. The internet has become an essential partner to the DIY consumer. Their rewards come through learning new skills, testing one’s limits, and expressing creativity.Īnd increasingly, DIYers are sharing their pride in a job well done on social media. Instead, the modern DIY consumer finds the experience of doing-it-yourself emotionally satisfying. With this change, Home Depot recognizes that today’s DIY consumer is not primarily motivated to make home repairs because it is cheaper than hiring a professional. More Doing” tagline which was introduced in 2009 in the midst of the recession. This past December Home Depot launched a new advertising campaign and tagline, “How Doers Get More Done,” which replaced its previous “More Saving. Lowe’s trailed with 31.6% foot traffic share, followed by Menards (9%), Tractor Supply (6.4%), Ace Hardware (5.5%), and Harbor Frieght Tools (3%). In terms of customer retail foot traffic, Home Depot held 43.7% of foot traffic share during the fourth quarter across six home improvement retailers measured by Placer.ai.
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